Our Story
After college, life naturally draws most people into a far more structured routine. It wasn’t until we, the founders of ATA, were lost in our routine and finally realized that we needed to start prioritizing fitness and general health. We each began to incorporate different frequent gym sessions, yoga classes, long runs and bike rides to our routine.
Months later, one random weekday after each of us returned from a long day’s work, we mentioned how much more difficult it is to be seated and focused all day when you are extremely sore from yesterday’s exercise. After our conversation, we each decided to implement new strategies for recovery.
We had seen hundreds of videos about ice baths on social media and knew that many hyper-successful people swear by them, so we had to give it a try. Three months later we hadn’t gone a full day without doing an ice bath once. We each had memberships to nicer gyms just so we could use the sauna. We felt so much better adjusted all week, with far less soreness and far more energy. After each hot or cold session everything seems to slow down for a bit, and you find a clarity and narrow focus that you just can’t get any other way.
Our Mission
Once all the benefits of our new lives were apparent to us, we looked around us and thought we can be doing more. We knew we couldn’t just walk around spouting off about exercise and recovery at our jobs, so we decided to try to build a community of our own. Since doing so, every person who we’ve helped take exercise and recovery seriously has made us feel such a profound sense of accomplishment and pride that we had to devote ourselves to this cause.
As we inducted friends and family members to our fitness-focused community, a lightbulb went off above our heads. All Things Active was born within weeks. Within months we had numerous friends asking advice on their first sauna, cold plunge or at home fitness setup. We became professionals at assisting with it all. This made it clear to us that there is a massive appetite for fitness and recovery equipment, and most of that appetite is derived from people who haven’t yet decided to live a fit-lifestyle. That is our mission, to help people realize their fitness dreams and to lead them to better health and a longer life.
What We Offer
We exclusively partner with reputable, class-A companies with the best products in their respective industry. Every product is manufactured with care, and comes with a detailed warranty against defects and damage.
Our Trusted Partners:
- Cimarron Sports
- Diamond Direct Fitness
- Eunorau E-Bike US
- Golden Design Saunas
- Ice Barrel
- Jacobs Ladder
- Motive Fitness
- Revibikes
- Ropeflex
- StackTrax
Our Business Model
We are an only retailer, and we place all orders received directly through our high-class partners. This process is streamlined and efficient. Not only do you, the customer, get your equipment in a timely manner, but it lowers the cost to the customer. We do take care of all customer service and are professionals when it comes to all of our products, and protentional questions.
Our product range is selected to support all aspects of an active lifestyle, from high-performance gym equipment and recovery aids like saunas and ice baths, to the latest in electric bikes and sports nets. We are always on the lookout for the latest advancements in fitness and outdoor gear, partnering with new suppliers to expand our selection and bring you the best the market has to offer.
At All Things Active, we believe in building a community. Our customers are our priority, and we're dedicated to supporting every step of their fitness journey. Our online-only retail model allows us to offer convenience, speed, and direct support, ensuring a seamless shopping experience from browsing to delivery.
For assistance, advice, or to share your fitness journey with us, reach out at info@allthingsactive.com or call or text (404)317-9063. We're here to help you gear up for adventure and wellness, making every active pursuit more enjoyable and effective.
Join us at All Things Active and let's make every move count towards a healthier, more vibrant life.
With appreciation,
The All Things Active Team
